"If you're a football player your biggest game of your career is the Superbowl... and if you're a marketer I would argue it is the same basic dynamic." — Clinical Professor of Marketing Tim Calkins

While many Americans will be taking in the game on Feb. 3, many viewers will be tuning in just to see all the advertisements on display in between the plays. In partnership with Northwestern University's Kellogg School of Management, NUAMPS recorded Clinical Professor of Marketing Tim Calkins and Associate Professor Derek Rucker address questions about Super Bowl advertising and offer analysis and expertise on this year's game.